Did you know that the average cost per lead with inbound marketing is 62% less than outbound marketing? To be totally honest, we weren’t even aware that the difference was that big until we stumbled upon this infographic. A difference that large in the cost of acquiring a lead should be reason enough for all companies to research and implement an inbound marketing strategy, but especially for those companies that are looking to be cost effective and stretch their marketing dollars to the max!
This infographic by Grass Roots Marketing does a great job of breaking down the numerous benefits of inbound marketing, while illustrating its proven cost effectiveness. We say give it a good look, and best of luck with your inbound marketing endeavors!