Interactive Video Success: Marketo Marketing Automation

Since 2006, Marketo has led the marketing automation software space through product innovation, an expanding partner ecosystem and by bringing on many world-class companies as customers. However, what was once a lonely field has now become a bustling, competitive marketplace. What does an industry leader do to stay ahead of the pack? Marketo turned to Autodemo to craft a demo video that tells their evolving story to buyers, influencers, and related marketers. See for yourself!

Marketo Marketing Automation Interactive Demo Video (5:54)

About this Demo Video

The demo video was custom-built by Autodemo to explain what Marketo’s software offers. These offerings are divided into four categories: attract, engage, close and measure. The initial five minute demo video walks prospects through the power of Marketo’s solution and reinforces the product’s unique value proposition to positively impact marketing ROI.

Make Your Video Interactive with YouTube Annotations

After completion of the demo video, Autodemo chose to make this video interactive. At over five minutes, the interactivity would help prospects quickly access the product features that were most compelling to their needs. Given the multiple categories or sections within the video, it was perfectly suited for YouTube’s annotation functionality as a post-production platform for enhanced navigation within the video.

Autodemo chose the graphic animation of Marketo’s four major components to build the onscreen interactive menu at four different times throughout the video. Using YouTube annotations allows for viewers to control their content. When enhanced with interactive menus, the single Marketo video becomes five videos in one. Like Marketo’s solution, providing greater marketing ROI.

Why Autodemo Likes This Marketing Automation Video

What began as a thorough 5-minute demo video becomes something more. When the viewer is in control of the interactive content, they become more active, more engaged in their experience. They are now driving their own sales conversation. With interactive functionality, prospects can take themselves through the sales funnel.

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About Marketo

Marketo (NASDAQ: MKTO) provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo’s Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com. .

About Autodemo, LLC

Autodemo is the explainer and demo video leader. Our team of scriptwriters, designers and producers custom-build videos that increase awareness, leads and sales. Since 1998, Autodemo videos have helped hundreds of technology, healthcare and financial companies prove the power of their solutions. Clients include Red Hat Software, eBay, Optum, Expedia, CSC, and Marketo. Autodemo’s HQ is in a repurposed church in Louisville, Kentucky.

Contact Autodemo today at info@autodemo.com or 502-581-1300.